Understand the Psychology Behind Discounts
Retailers set a high “original” price to anchor your expectations, then position a “sale” to feel irresistible. Learn to compare across time, not just across options, so the decoy deal doesn’t steal your attention—or your wallet.
Understand the Psychology Behind Discounts
“Only 3 left!” and countdown timers trigger urgency, though inventory may replenish tomorrow. True clearance typically aligns with season’s end or model discontinuation. Pause, cross-check availability, and prioritize planned purchases over manipulated FOMO.